How to Launch a Google SEO Web Marketing Campaign

Our process is two layered.

1. The first layer is “lowest hanging fruit.” We redirect the
currently existing stream of people who are ready to buy from anyone
to buy from Joanna Vargas.

They’ve already got their wallets out. They might as well spend with you.

People ready to buy always go to Google first. So we just have to be
there on page one for the terms they search.

To determine what terms to dominate in Google, We

1. Create a long keyword wish list
2. Narrow down this list to 5-10 terms
3. Run a limited budget point sample test using ADWORDS
4. Analyse resultant traffic and multiply that figure by 18x
(this gives us the real number of visitors that JoannaVargas.com would
get if it was on page one for the same term ORGANICALLY)
5. Produce a cost estimate to get you to page one of these terms organically.
6. Contact bloggers and create buzz and inbound links to JoannaVargas.com
7. Arrive on page one of Google.

This is the most accurate and responsible way to implement a Google
based web marketing strategy.

2. Blogger Buzz.

This requires more discussion.

Let me know when you have a moment for a call. My Skype is “sparkah.”
I may have bad cell reception but I always have good wifi!

CONCLUSION:
Google will bolt on a regular stream of CONTINUOUS and CONSTANT new
clients. Not Exciting.
Blogger Buzz will create incidental rushes (and traffic jams) of new
clients that lasts a few days.  Exciting.

Do both, and you’ve got your steady new base punctuated by exciting
beating rushes.

To talk to us about marketing your company online, see our checklist: http://sparkah.com/seo